Friday, April 15, 2011

Sexism

http://www.adclassix.com/a4/56gedishwasher.html

This is an ad for the new G.E dishwasher and how it's "easy to load." Many ads for household appliances featured women clad in their best clothes and always eager and excited for new products to make it easier to help out around the house. The wife was always doing work in the house whether it was cooking, washing clothes, washing the dishes, cleaning up the house, and they hardly ever had time for themselves. It's almost like they were brainwashed; they wanted to live the perfect lives and have the perfect families so they thought that they were expected to do these things and no one complained. Even today, many women are still housewives looking after their kids while the husband goes to work and earns money. However, it is getting to the point where women are marrying later because they want to enter the work force and this is empowering for them to contribute to society. The 1950s was a very prosperous era and embodied "The American Dream," where everyone had a house with a white picket fence and a car in the driveway. Where your wife greeted the kids when they were home from school and greeted you when you got home from work, all the while slaving away in the kitchen, or laundry room, or wherever else needed cleaning. This was just the way things were.

No comments:

Post a Comment